Hello! I am Sanna,
I am a designer who creates experiences through human‑centered

I'm an experienced UX & Service Designer at Afry Experience Studios. I'm an AI-literate systems thinker who always centers design around real human needs. Based in Göteborg, Sweden.

Work ↗︎ About ↗︎
Selected work View all ↗︎

Scania

Leading the design direction of Afry's UX team at Scania

2024 – 2025 · Design Leadership

Scania

Designing the startup and shutdown interaction behaviour of Scania's new vehicle generation

2023 – 2024 · Interaction Design · UX Design · Automotive HMI
Augment Your City cover image — citizens experiencing AR content layered onto the physical Ringön landscape.

RISE Research Institute of Sweden

Building trust in citizen dialogues with Augmented Reality and Urban Digital Twins

2021 · Design Research · Service Design · UX Design
All work ↗︎

Have a project in mind?

Available for full-time consultancy projects via Afry Experience Studios. If you have anything in mind, I'd love to hear about it.

Let's talk ↗︎ sanna.s.klefbom@afry.com
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